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Businesses have shifted to the online platform and the efficacy of the SEO strategies that you adopt decides the overall performance of your business. The performance of SEO tool is tightly linked to the strength of cybersecurity measures, and the online environment seems to be challenging with the increasing threats to cybersecurity.

In this session, we explore the ways in which cybersecurity failures affect the performance of SEO tools.

Blacklisting

If you are targeted for a cyber security attack, you have to incur several losses apart from the direct financial loss that an attack causes. If a website is attacked, the SERPs will be distorted and the site will be subject to a number of manual penalties from Google.

Take a note of the fact that only a small fraction of the websites infected with malware are blacklisted by search engines, and as per recent reports, about 90% of the infected websites were not flagged. Even when a website is not blacklisted by an attack, its ranking will doubtlessly be affected.

Being blacklisted for malware content obliterates the ranking of the site whereas being attacked and not blacklisted makes the site more susceptible to hackers.

Crawling Errors

Reports suggest that about 19% of the bots crawl websites for malicious purposes like data theft, vulnerability identification and content scraping. Malicious bots often use the same bandwidth as that of a normal visitor or legitimate bot, and repetitive and constant attacks from bots will overload your web traffic. In response, your server might stop serving pages altogether.

SEO Spam

A large percentage of websites are hacked for SEO spamming purposes. SEO spamming is an attempt to deface, scrape or capitalize upon an authorized website. Malicious entities load the websites with spam content that discourages legitimate visits by filling the site with multiple phishing links.

SEO spamming can prove costly for your website as it is overrun with spam content increasing the chances of it being blacklisted. Although blacklisting is the exclusive penalty for website defacements, the attack can cost your website a lot. There are increased chances for your website becoming unresponsive to the queries, for which it was relevant earlier.

Making improvements in cybersecurity strategies can mitigate SEO risks effectively and website owners and agencies can adopt multiple strategies to protect their clients as well as themselves. Staying informed about possible attacks and being prepared to counter them is the key to ensuring the security of the website and maintaining its SEO performance.

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