Privacy is the major concern of internet users because the chances for your personal information leaking out are more, with the world growing connected than ever. No individual would like it when someone accesses their personal data without their knowledge. In the 21st century shaped by Big Data and advanced Information Technology, the convenience of data access and processing has increased significantly.
In this article, we are focusing on the ways in which technology addresses major privacy concerns of internet users.
Cryptography is an age-old technique that has been used before thousands of years. Using symbols and special codes to represent confidential information is what it was all about. Modern cryptographic techniques have evolved far from the earlier phases the technology was in. Homomorphic encryption performs calculations on encrypted data without decrypting it to offer data security in cloud computing. This is how cloud computing companies protect user privacy and data.
In order to protect user privacy, a set of rules and guidelines are established in the initial phase of the design process by paying attention to some ethics and values. ‘Privacy by design’ approach focuses on seven key guidelines to protect user privacy and makes privacy as a central stage in all phases beginning from initial design to final product.
Enterprises allow individuals or groups access to their accounts or system by employing several authorizing procedures. The effectiveness of identity management operations in organizations is influential in checking data breaches and executing security plans. Many organizations grant their employees permission to access the system beyond actual official usage whereby the chances of attacks from hackers may increase.
Privacy Enhancing Technologies
Various privacy-enhancing tools have been developed to guard user privacy by one or other means. An example is a communication-anonymizing tool, Tor that allows users to browse and share internet content through unspecified means. The privacy of the user is ensured by means of a number of cryptographic techniques. The tool however has its downsides. It is suspicious to attack by hackers.
To remain anonymous while you are online, you may block third-party cookies on your browser. When you do so, the websites will find it difficult to track the time of the last visit and your user name. The action may affect your convenience at least in some cases but the privacy it guarantees is worth the tradeoff.
Devising methods to protect your privacy has increased with the growing importance of privacy on the internet.